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Benefits of Halal Certification


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"O mankind eat what is Halal (lawful) and Tayyib (good, clean, wholesome, pure, etc.) on earth and do not follow the footsteps of Satan, truly he is an open adversary to you" (Surah Al Baqarah 2:168)

Halal is an Arabic word means allowed or permitted by Islamic Law, in relation to food, Halal does not simply means no pork and no alcohol. Halal in terms of food means that food must be:
  1. Animals that are allowed and been slaughtered according to Islamic Law, not killed by strangulation or killed by wild animals.
  2. Does not stem from or consists any part or item from animals that are forbidden (pig, carrion, having claws, talons or fangs, etc.) to Muslims by Islamic Law.
  3. Food, be it animal, vegetable, fruit or grain must be Tayyib (healthy) and does not contain any substance that is considered impure (alcohol) in Islamic Law.
  4. Food that is prepared, processed or manufactured using equipment or utensils that are free from impurities as defined by Islamic Law.
  5. Food when prepared, processed, manufactured, packaged, stored or transported does not come in contact with or stored near any food that is forbidden and contain impurities as defined by Islamic Law.

A Halal certification would be a great marketing tool for restaurants and cafes, especially in countries such as Malaysia and Indonesia where majority are Muslims and the demand for Halal food is high. Malaysia is also a favorable destination for Muslim tourists around the world, because despite having people from different races and religions, Halal eateries could be found easily here.

In recent years, we saw many new restaurants and cafes popping up due to the increasing demand for good food and good coffee, but most of them are not Halal certified. Eateries which is Halal certified would be in favour of Halal consumers especially Muslims, because they know that the food served is Halal and will have an ease of mind to consume it. Whereas, for eateries which is not Halal certified even though they claim that their food is pork free and are from Halal vendors will make Muslim customers to doubt their Halal-ness and wouldn't risk taking it.

Listed below are the benefits of being Halal certified:
  • As a confirmation for Muslim customers that the food served is Halal and is in accordance with Islamic Law.
  • Assure customers that the food served is Halal and healthy and the premise's hygiene and sanitation procedures are in top-notch.
  • Widen the range of customers by attracting Muslim customers and non-Muslim who are Halal consumers.
  • Increase a restaurant's revenue and enhance its marketability especially to Halal consumers.
  • If planning to export, the Halal certificate will help to assure Halal consumers in importing countries.

To be Halal certified in Malaysia and internationally, an eatery must apply for it at JAKIM (Jabatan Kemajuan Islam Malaysia) or JAIN (Jabatan Agama Islam Negeri)/MAIN (Majlis Agama Islam Negeri) and comply with their terms and conditions and pay a small amount of fee. The process would take about a month or more, because the authorities need to inspect the premise and their food suppliers for Halal confirmation.

In conclusion, a Halal certification would benefit an eatery in many ways and one of them is that it could enhance its marketability especially to Halal consumers which are growing in numbers.

Marketing Advice   Restaurant Marketing   Halal food

Ahmad Barez

11/05/2014

Excellent article. Thank you

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