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It is not an easy work to start a new business. It's even harder when you want to maintain your business doing. There are many restaurants in a city and you need critically thinks the strategy to strengthen your business. Find the unique of your restaurant and point it to your customer. However, advertising is not strong enough if you didn't maintain your food quality. It must be balance between the quality and the advertising that your restaurant makes.
Advertising is very important for a restaurant and it is also a big part of restaurant management. The traditional methods of advertising are through television, radio and newspapers. However, sometimes this method couldn't reach the targeted audience and can be very expensive. Before you advertise, you should plan first and come up with great marketing ideas. For example, know your customer, know where you should advertise your restaurant and then create a strategy to reach your potential customers and clearly state your message with it.Restaurant website
Nowadays, people are using World Wide Web to search almost everything. So, to have and maintain your website is an important thing to do now. You can provide your restaurant's basic information such as a short description about your restaurant, the cuisine served, restaurant's menu, the location and contact number of your restaurant. Don't forget to write the promotions that your restaurant are having such as weekly or monthly promotion. Other than that allow customers to do reservations online through your website is also one ways to get more customers. One of the benefits of having a website is people can check on your restaurant easily and it also could help make your restaurant more manageable.Menu Flyers
You can make flyers which shows the menu and promotions of your restaurant. You can place these flyers at local hotels, local businesses and at a place that are popular with people. You don't have to put everything in the flyers, but you could add your best dishes and your promotions such as happy hour and lastly don't forget to put the location and the phone number of your restaurant.Social Site
Don't underestimate the power of social site like Facebook. Your business may increase if you have one Facebook page for your restaurant as people nowadays mostly have their own Facebook accounts. Do try making one for your restaurant and see the results.Know the time when to spend more on advertising
You need to know when is the right time to allocate more money for your restaurant's advertisement. For example, like in the holiday season when people are looking for a restaurant to spend their time or to celebrate something. You should release the advertisement in newspapers or in your website to remind people to book their places at your restaurant for events or you can make a good promotion to attract people to visit your restaurant.